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1 advertising matter
рекл. = advertising material -
2 advertising matter
Реклама: рекламный материал -
3 advertising matter
ad.ver.tis.ing mat.ter['ævətaiziŋ mætə] n folhetos de propaganda. -
4 advertising matter
n.Werbedrucksache f. -
5 advertising\ matter
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6 advertising matter
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7 matter
matter [ˈmætər]1. nouna. ( = physical substance) matière f• vegetable/inanimate matter matière f végétale/inaniméeb. ( = content) contenu mc. ( = affair) affaire f• that's a matter of opinion! c'est discutable !d. ( = importance) no matter! peu importe !• it must be done, no matter how cela doit être fait par n'importe quel moyen• no matter where/who où/qui que ce soite. ( = problem) what's the matter? qu'est-ce qu'il y a ?• what's the matter with him? qu'est-ce qu'il a ?• what's the matter with your hand? qu'est-ce que vous avez à la main ?• what's the matter with trying to help him? quel inconvénient y a-t-il à ce qu'on l'aide ?importer (to à)• it doesn't matter whether... cela ne fait rien si...• it doesn't matter who/where peu importe la personne/l'endroit• what does it matter? qu'est-ce que cela peut faire ?• why should it matter to me? pourquoi est-ce que cela me ferait quelque chose ?3. compounds* * *['mætə(r)] 1.1) ( affair) ( of specified nature) affaire f; ( requiring solution) problème m; ( on agenda) point mbusiness matters — affaires fpl
matters arising — ( in meeting) points non inscrits à l'ordre du jour
2) ( question) question fit's only a matter of time before they separate — ils vont se séparer, ce n'est plus qu'une question de temps
3) ( trouble)4) ( substance) matière f5) ( on paper)printed matter — imprimés mpl
6) (content of book, speech etc) contenu m2.intransitive verb être importantto matter to somebody — [behaviour, action] avoir de l'importance pour quelqu'un; [person] compter pour quelqu'un
it doesn't matter whether — peu importe que (+ subj)
it doesn't matter — ça n'a aucune importance, ça ne fait rien
••that's the end of the matter — c'est mon/son etc dernier mot
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8 matter
A n1 gen chose f ; ( of specified nature) affaire f ; ( requiring solution) problème m ; ( on agenda) point m ; business matters affaires fpl ; money matters questions fpl d'argent ; the matter in hand/under discussion l'affaire en question/dont il est question ; it will be no easy matter cela ne sera pas (une affaire) facile ; the matter is closed l'affaire est close ; I have important matters to discuss j'ai des choses importantes à discuter ; matters have taken an unexpected turn les choses ont pris un tour inattendu ; report the matter to the police signalez la chose à la police ; the main matter on the agenda le point principal à l'ordre du jour ; matters arising Admin points non inscrits à l'ordre du jour ; private matter affaire privée ; this is a matter for the police c'est un problème qui relève de la police ; there's the small matter of the £1,000 you owe me il y a le petit problème des 1 000 livres sterling que tu me dois ; Catherine is dealing with the matter Catherine s'occupe du problème ; that's another matter c'est un autre problème, c'est une autre histoire ; it's no small matter ce n'est pas une broutille ; to let the matter drop en rester là ; to take the matter further/no further aller/ne pas aller plus loin ; the fact ou truth of the matter is that la vérité est que ; I know nothing of the matter je ne suis au courant de rien ;2 ( question) question f ; a matter of une question de [experience, importance, opinion, principle, taste] ; it's a matter of urgency c'est urgent ; a matter of life and death, a life or death matter une question de vie ou de mort ; it will just be a matter of months ce ne sera qu'une question de mois ; a matter of a few euros/days l'affaire de quelques euros/jours ; ‘will he recover?’-‘it's a matter of time’ ‘s'en remettra-t-il?’-‘c'est une question de temps’ ; it's only a matter of time before they separate ils vont se séparer, ce n'est plus qu'une question de temps ;3 the matter (something wrong, trouble) un problème ; is anything the matter? y a-t-il un problème? ; there was something the matter il y avait un problème ; there's nothing the matter il n'y a pas de problème ; what's the matter? qu'est-ce qu'il y a? ; there's nothing the matter with me je n'ai rien ; what's the matter with Louise? qu'est-ce qu'elle a Louise? ; there's something the matter with her car sa voiture a un problème ; there's something the matter with her eye elle a quelque chose à l'œil ; what's the matter with doing a bit of work? iron ça t'ennuierait de travailler un peu? ;4 Sci ( substance) matière f ; inert matter matière inerte ; inorganic/organic matter matière inorganique/organique ; vegetable matter matière végétale ; a particle of matter une particule ; colouring matter colorant m ;5 ( on paper) advertising matter publicité f ; printed matter imprimés mpl ; reading matter lecture f ;6 (content of article, book, speech etc) contenu m ; subject matter contenu m ; matter and style le fond et la forme ;B vi être important ; children/details matter les enfants/les détails sont importants ; politeness matters la politesse est importante ; to matter to sb [behaviour, action] avoir de l'importance pour qn ; [person] compter pour qn ; it matters to me where you go and what you do tes faits et tes gestes ont de l'importance pour moi ; it matters to me! c'est important pour moi! ; it matters how you speak/where you sit ta façon de parler/l'endroit où tu t'assieds a de l'importance ; it really doesn't matter cela n'a absolument aucune importance ; it doesn't matter how/when peu importe comment/quand (+ indic) ; it doesn't matter whether peu importe que (+ subj) ; ‘I'm late’-‘oh, it doesn't matter’ ‘je suis en retard’-‘oh, ça ne fait rien’ ; ‘what about Richard?’-‘oh, it doesn't matter about him!’ ‘et Richard?’-‘oh, il ne faut pas s'inquiéter pour lui!’ ; it matters that she feels/is etc c'est grave qu'elle se sente/soit etc ; does it matter that I can' t be there? est-ce que c'est grave si je ne peux pas venir? ; does it really matter? ( reprovingly) qu'est-ce que ça peut faire?as a matter of course systématiquement ; as a matter of fact en fait ; for that matter d'ailleurs ; don't speak to me like that! or to anyone else, for that matter! ne me parle pas sur ce ton! ni à qui que ce soit d'autre d'ailleurs! ; no matter! peu importe! ; no matter how late it is/what he did peu importe l'heure/ce qu'il a fait ; that's the end of the matter, there's an end to the matter c'est mon/son etc dernier mot ; to make matters worse pour ne rien arranger ; to take matters into one's own hands prendre les choses en main. -
9 matter
matter ['mætə(r)]1 noun∎ I reported the matter to the police j'ai rapporté les faits à la police;∎ business matters affaires fpl;∎ money matters questions fpl d'argent;∎ the matter in hand les faits mpl qui nous préoccupent;∎ I consider the matter closed pour moi, c'est une affaire classée;∎ it is a matter for regret c'est regrettable;∎ this is no laughing matter il n'y a pas de quoi rire;∎ it's no easy matter c'est une question difficile ou un sujet délicat;∎ that is a matter for the courts to decide sur ce point, c'est à la justice de trancher;∎ I will give the matter my immediate attention j'accorderai toute mon attention à ce problème;∎ I think we should let the matter drop je pense que nous devrions laisser tomber le sujet;∎ you're not going out, and that's the end of or there's an end to the matter! tu ne sortiras pas, un point c'est tout!(b) (question) question f;∎ there's the small matter of the £100 you owe me il y a ce petit problème des 100 livres que tu me dois;∎ a matter of life and death une question de vie ou de mort;∎ that's quite another matter, that's a different matter altogether ça c'est une (tout) autre affaire;∎ a matter of taste une question de goût;∎ that's a matter of opinion ça c'est une question d'opinion;∎ as a matter of course automatiquement;∎ as a matter of principle par principe;∎ as a matter of urgency d'urgence;∎ she'll do it in a matter of minutes cela ne lui prendra que quelques minutes;∎ it'll be a matter of days rather than weeks before we get a result obtenir le résultat sera une question de jours plutôt que de semaines;∎ it's only or just a matter of time ce n'est qu'une question de temps;∎ it's just a matter of replacing a few worn-out parts il suffit de remplacer quelques pièces usées;∎ it's only or just a matter of filling in a few forms il ne s'agit que de remplir quelques formulaires(c) (physical substance) matière f;∎ organic/inorganic matter matière f organique/inorganique∎ advertising matter matériel m publicitaire;∎ printed matter texte m imprimé∎ what's the matter? qu'est-ce qu'il y a?, qu'est-ce qui ne va pas?;∎ what's the matter with you? qu'est-ce que tu as?, qu'est-ce qui ne va pas?;∎ what's the matter with Susan? qu'est-ce qu'elle a, Susan?;∎ what's the matter with your eyes? qu'est-ce que vous avez aux yeux?;∎ what's the matter with the television? qu'est-ce qu'elle a, la télévision?;∎ what's the matter with the way I dress? qu'est-ce que vous reprochez à ma façon de m'habiller?;∎ what's the matter with telling him the truth? quel mal y a-t-il à lui dire la vérité?;∎ I don't know what's the matter with me je ne sais pas ce que j'ai;∎ there's something the matter il y a quelque chose (qui ne va pas), il se passe quelque chose;∎ there's something the matter with my leg j'ai quelque chose à la jambe;∎ there's something the matter with the aerial il y a un problème avec l'antenne;∎ is there something or is anything the matter? il y a quelque chose qui ne va pas?, il y a un problème?;∎ something must be the matter il doit y avoir quelque chose;∎ nothing's the or there's nothing the matter il n'y a rien, tout va bien;∎ nothing's the matter with me je vais parfaitement bien;∎ there's nothing the matter with the engine le moteur est en parfait état de marche;∎ no matter! peu importe!;∎ no matter what I do quoi que je fasse;∎ no matter what the boss thinks peu importe ce qu'en pense le patron;∎ don't go back, no matter how much he begs you même s'il te le demande à genoux, n'y retourne pas;∎ no matter what quoi qu'il arrive;∎ I'll be there tomorrow no matter what j'y serai demain quoi qu'il arrive;∎ we've got to win, no matter what il faut que nous gagnions à tout prix;∎ no matter how par n'importe quel moyen;∎ no matter how hard I try quels que soient les efforts que je fais;∎ I must speak to her, no matter how ill she is je dois lui parler, quel que soit son état de santé;∎ no matter when à n'importe quel moment;∎ no matter when it happens peu importe quand ça arrivera;∎ no matter who qui que ce soit;∎ no matter who gave it to you peu importe qui te l'a donné;∎ no matter where où que ce soit;∎ no matter where I am où que je soisimporter, avoir de l'importance;∎ nothing matters much to him any more since his wife died plus rien n'a d'importance pour lui depuis la mort de sa femme;∎ nothing else matters tout le reste est sans importance;∎ these things matter ces choses-là comptent;∎ what does it matter? quelle importance est-ce que ça a?, qu'importe?;∎ it matters a lot cela a beaucoup d'importance, c'est très important;∎ it doesn't matter cela n'a pas d'importance, ça ne fait rien;∎ it doesn't matter how much it costs peu importe le prix;∎ it doesn't matter to me what you do with your money ce que tu fais de ton argent m'est égal;∎ it doesn't matter to her what people think elle se moque de ce que pensent les gens;∎ money is all that matters to him il n'y a que l'argent qui l'intéresse;∎ I forgot to tell him, not that it matters, he'll find out soon enough j'ai oublié de le lui dire mais c'est sans importance, il s'en rendra vite compte;∎ she matters a lot to him il tient beaucoup à elle, elle compte beaucoup pour lui;∎ that's what matters most c'est le plus important;∎ she knows all the people who matter elle connaît tous les gens qui comptent∎ as matters stand les choses étant ce qu'elles sont;∎ getting angry won't help matters at all se mettre en colère n'arrangera pas les choses;∎ matters have taken a turn for the worse les choses ont pris un tour plus alarmant;∎ her remarks made matters worse ses remarques n'ont fait qu'aggraver les choses;∎ to make matters worse, it had started to rain pour tout arranger, il s'était mis à pleuvoiren fait, à vrai dire, en réalitéd'ailleurs;∎ and so am I for that matter moi aussi d'ailleurs;∎ he isn't very well known in London or anywhere else for that matter il n'est pas très connu à Londres, et nulle part ailleurs en fait -
10 matter
I ['mætə(r)]1) (affair) affare m., faccenda f., questione f.; (on agenda) punto m.matters arising — amm. problemi derivanti
that's another matter — quella è un'altra questione o storia
2) (question)a matter of — una questione di [opinion, principle, taste, time]
3)(— trouble)
there's nothing the matter with me — non ho o c'è niente (che non va)
4) (substance) materia f., sostanza f.5) (on paper)printed matter — stampati, stampe
reading matter — materiale di lettura, letture
6) (content of book, speech etc.) contenuto m., argomento m.7) med. (pus) pus m.••as a matter of fact — di fatto, in effetti
that's the end of the matter — fine della discussione, il discorso è chiuso
II ['mætə(r)]to make matters worse — per peggiorare le cose o la situazione
verbo intransitivo importare, essere importante, avere importanza; [ person] contare, essere importante (to sb. per qcn.)"I'm late" - "oh, it doesn't matter" — "sono in ritardo" - "oh, non fa niente"
* * *['mætə] 1. noun1) (solids, liquids and/or gases in any form, from which everything physical is made: The entire universe is made up of different kinds of matter.) materia, sostanza2) (a subject or topic (of discussion etc): a private matter; money matters.) soggetto, questione3) (pus: The wound was infected and full of matter.) pus2. verb(to be important: That car matters a great deal to him; It doesn't matter.) importare- be the matter
- a matter of course
- a matter of opinion
- no matter
- no matter who
- what
- where* * *I ['mætə(r)]1) (affair) affare m., faccenda f., questione f.; (on agenda) punto m.matters arising — amm. problemi derivanti
that's another matter — quella è un'altra questione o storia
2) (question)a matter of — una questione di [opinion, principle, taste, time]
3)(— trouble)
there's nothing the matter with me — non ho o c'è niente (che non va)
4) (substance) materia f., sostanza f.5) (on paper)printed matter — stampati, stampe
reading matter — materiale di lettura, letture
6) (content of book, speech etc.) contenuto m., argomento m.7) med. (pus) pus m.••as a matter of fact — di fatto, in effetti
that's the end of the matter — fine della discussione, il discorso è chiuso
II ['mætə(r)]to make matters worse — per peggiorare le cose o la situazione
verbo intransitivo importare, essere importante, avere importanza; [ person] contare, essere importante (to sb. per qcn.)"I'm late" - "oh, it doesn't matter" — "sono in ritardo" - "oh, non fa niente"
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11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
12 matter
'mætə
1. noun1) (solids, liquids and/or gases in any form, from which everything physical is made: The entire universe is made up of different kinds of matter.) materia, sustancia2) (a subject or topic (of discussion etc): a private matter; money matters.) asunto, cuestión3) (pus: The wound was infected and full of matter.) pus
2. verb(to be important: That car matters a great deal to him; It doesn't matter.) importar- be the matter
- a matter of course
- a matter of opinion
- no matter
- no matter who
- what
- where
matter1 n1. problemawhat's the matter? ¿qué pasa? / ¿qué problema hay?2. asunto / cuestión3. materia / sustanciano matter... no importa...no matter what it costs no importa lo que cueste / cueste lo que cuestematter2 vb importartr['mætəSMALLr/SMALL]1 (affair, subject) asunto, cuestión nombre femenino2 (trouble, problem) problema nombre masculino■ what's the matter? ¿qué pasa?■ what's the matter with Susan? ¿qué le pasa a Susan?■ is anything the matter? ¿pasa algo?3 SMALLPHYSICS/SMALL (physical substance) materia, sustancia4 (type of substance, things of particular kind) materia1 (be important) importar (to, a)■ it doesn't matter no importa, es igual, da igual■ does it matter if you're late? ¿pasa algo si llegas tarde?■ it doesn't matter what you wear da igual lo que lleves, no importa lo que lleves■ his attitude doesn't exactly help matters su actitud no facilita las cosas, precisamente\SMALLIDIOMATIC EXPRESSION/SMALL(as) a matter of course por normaas a matter of fact en realidad, de hechoas matters stand tal y como están las cosasfor that matter en realidadno matter no importa■ no matter who it is sea quién sea, quienquiera que seato be a matter of life or death ser cuestión de vida o muerteto be a matter of opinion ser discutibleto be no laughing matter no ser cosa de risa, no ser motivo de risa, no ser para reírseto be another matter ser otra cosato let the matter drop/rest dejarlo correrto make matters worse para colmo (de desgracias)to take matters into one's own hands tomarse la justicia por su manomatters arising asuntos nombre masculino plural variosthe matter in hand el asunto de que se tratamatter ['mæt̬ər] vi: importarit doesn't matter: no importamatter n1) question: asunto m, cuestión fa matter of taste: una cuestión de gusto2) substance: materia f, sustancia f3) matters nplcircumstances: situación f, cosas fplto make matters worse: para colmo de males4)to be the matter : pasarwhat's the matter?: ¿qué pasa?5)as a matter of fact : en efecto, en realidad6)for that matter : de hecho7)no matter how much : por mucho quen.• asunto s.m.• capítulo s.m.• cosa s.f.• cuestión s.f.• especie s.f.• hecho s.m.• materia s.f.• material s.m.• motivo s.m.• tema s.m.v.• importar v.
I 'mætər, 'mætə(r)1) ua) ( substance) (Phil, Phys) materia f, sustancia fc) ( subject matter) temática f, tema md) (written, printed material)printed matter — impresos mpl
reading matter — material m de lectura
2)a) (question, affair) asunto m, cuestión fthat's another o a different matter — eso es otra cosa, eso es diferente
as a matter of interest, what does he do for a living? — por pura curiosidad ¿en qué trabaja?
it's no laughing matter — no es motivo de risa, no es (como) para reírse
b) matters plmatters arising — asuntos mpl varios
c) ( approximate amount)a matter OF something — cuestión f or cosa f de algo
it was all over in a matter of seconds — todo acabó en cuestión or cosa de segundos
d) (in phrases)as a matter of fact: as a matter of fact, I've never been to Spain la verdad es que or en realidad nunca he estado en España; for that matter en realidad; no matter (as interj) no importa; (as conj): no matter how hard I try por mucho que me esfuerce; I want you back by 9 o'clock, no matter what — quiero que estés de vuelta a las nueve, pase lo que pase
3) (problem, trouble)what's the matter? — ¿qué pasa?
what's the matter with Jane/the typewriter? — ¿qué le pasa a Jane/a la máquina de escribir?
is anything the matter with Alice? — ¿le pasa algo a Alice?
II
intransitive verb importarit doesn't matter — no importa, da igual
['mætǝ(r)]to matter TO somebody: money is the only thing that matters to her/them — el dinero es lo único que le/les importa
1. N1) (=substance) materia f, sustancia f2) (Typ, Publishing) material madvertising matter — material m publicitario
3) (Med) (=pus) pus m, materia f4) (Literat) (=content) contenido m5) (=question, affair) asunto m, cuestión f•
that's quite another matter, that's another matter altogether — esa es otra cuestión, eso es totalmente distinto•
that's a very different matter — esa es otra cuestión, eso es totalmente distinto•
it's an easy matter to phone him — es cosa fácil llamarle•
as a matter of fact..., as a matter of fact I know her very well — de hecho or en realidad la conozco muy bienI don't like it, as a matter of fact I'm totally against it — no me gusta, de hecho estoy totalmente en contra
"don't tell me you like it?" - "as a matter of fact I do" — -no me digas que te gusta -pues sí, la verdad es que sí
•
for that matter — en realidad•
it is no great matter — es poca cosa, no importa•
in the matter of — en cuanto a, en lo que se refierelaughing 1., mince 2., 2)•
it's a serious matter — es cosa seria6) (=importance)no matter!, it makes no matter — frm ¡no importa!, ¡no le hace! (LAm)
•
no matter how you do it — no importa cómo lo hagasget one, no matter how — procura uno, del modo que sea
•
no matter what he says — diga lo que digawhat matter? — frm ¿qué importa?
•
no matter who goes — quienquiera que vaya7) (=difficulty, problem etc)what's the matter? — ¿qué pasa?, ¿qué hay?
what's the matter with you? — ¿qué te pasa?, ¿qué tienes?
what's the matter with Tony? — ¿qué le pasa a Tony?
something's the matter with the lights — algo les pasa a las luces, algo pasa con las luces
what's the matter with my hat? — ¿qué pasa con mi sombrero?
what's the matter with singing? — ¿por qué no se puede cantar?, ¿es que está prohibido cantar?
as if nothing were the matter — como si no hubiese pasado nada, como si tal cosa
8) matters (=things) situación fsing2.VI importardoes it matter to you if I go? — ¿te importa que yo vaya?
why should it matter to me? — ¿a mí qué me importa or qué más me da?
it doesn't matter — (unimportant) no importa; (no preference) (me) da igual or lo mismo
what does it matter? — ¿qué más da?, ¿y qué?
* * *
I ['mætər, 'mætə(r)]1) ua) ( substance) (Phil, Phys) materia f, sustancia fc) ( subject matter) temática f, tema md) (written, printed material)printed matter — impresos mpl
reading matter — material m de lectura
2)a) (question, affair) asunto m, cuestión fthat's another o a different matter — eso es otra cosa, eso es diferente
as a matter of interest, what does he do for a living? — por pura curiosidad ¿en qué trabaja?
it's no laughing matter — no es motivo de risa, no es (como) para reírse
b) matters plmatters arising — asuntos mpl varios
c) ( approximate amount)a matter OF something — cuestión f or cosa f de algo
it was all over in a matter of seconds — todo acabó en cuestión or cosa de segundos
d) (in phrases)as a matter of fact: as a matter of fact, I've never been to Spain la verdad es que or en realidad nunca he estado en España; for that matter en realidad; no matter (as interj) no importa; (as conj): no matter how hard I try por mucho que me esfuerce; I want you back by 9 o'clock, no matter what — quiero que estés de vuelta a las nueve, pase lo que pase
3) (problem, trouble)what's the matter? — ¿qué pasa?
what's the matter with Jane/the typewriter? — ¿qué le pasa a Jane/a la máquina de escribir?
is anything the matter with Alice? — ¿le pasa algo a Alice?
II
intransitive verb importarit doesn't matter — no importa, da igual
to matter TO somebody: money is the only thing that matters to her/them — el dinero es lo único que le/les importa
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13 matter
1. noun1) (affair) Angelegenheit, diemoney matters — Geldangelegenheiten od. -fragen
that's another or a different matter altogether or quite another matter — das ist etwas ganz anderes
and to make matters worse... — und was die Sache noch schlimmer macht/machte,...
a/no matter for or of... — ein/kein Grund od. Anlass zu...
it's a matter of complete indifference to me — es ist mir völlig gleichgültig
4)a matter of... — (something that amounts to) eine Frage (+ Gen.)...; eine Sache von...
it's a matter of taste/habit — das ist Geschmack- / Gewohnheitssache
[only] a matter of time — [nur noch] eine Frage der Zeit
it's just a matter of working harder — man muss sich ganz einfach [bei der Arbeit] mehr anstrengen
in a matter of minutes — in wenigen Minuten
Do you know him? - Yes, as a matter of fact, I do — Kennst du ihn? - Ja, ich kenne ihn tatsächlich
5)what's the matter? — was ist [los]?
is something the matter? — stimmt irgendetwas nicht?; ist [irgend]was (ugs.) ?
6)7)no matter! — [das] macht nichts!
no matter how/who/what/why — etc. ganz gleich od. egal (ugs.), wie/wer/was/warum usw.
8) (material, as opposed to mind, spirit, etc.) Materie, die2. intransitive verb[in]organic/solid/vegetable matter — [an]organische/feste/pflanzliche Stoffe
what does it matter? — was macht das schon?; was macht's? (ugs.)
what matters is that... — worum es geht, ist...
doesn't matter — [das] macht nichts (ugs.)
it doesn't matter how/when — etc. es ist einerlei, wie/wann usw.
does it matter to you if...? — macht es dir etwas aus, wenn...?
the things which matter in life — [das,] worauf es im Leben ankommt
* * *['mætə] 1. noun1) (solids, liquids and/or gases in any form, from which everything physical is made: The entire universe is made up of different kinds of matter.) die Materie2) (a subject or topic (of discussion etc): a private matter; money matters.) die Angelegenheit3) (pus: The wound was infected and full of matter.) der Eiter2. verb- academic.ru/45646/matter-of-fact">matter-of-fact- be the matter
- a matter of course
- a matter of opinion
- no matter
- no matter who
- what
- where* * *mat·ter[ˈmætəʳ, AM -t̬ɚ]I. norganic \matter organische Stoffe plprinted \matter Gedrucktes nt, Drucksache[n] f[pl]reading \matter Lesestoff mvegetable \matter pflanzliche Stoffe pl\matter in suspension Schwebstoffe plthat's a different \matter das ist eine andere Sacheit's a \matter of complete indifference to me das ist mir völlig egalthis is a \matter for the police das sollte man der Polizei übergebento get to the heart of the \matter zum Kern der Sache vordringena \matter of urgency etwas Dringendesto be no easy \matter doing sth nicht einfach sein, etw zu tunfamily \matters Familienangelegenheiten plfinancial \matters pl Geldangelegenheiten pl, Geldsachen plmoney \matters pl Geldangelegenheiten pla personal \matter eine persönliche Angelegenheit [o Sache]in the \matter of... was... angehtthe British are given pre-eminence in the \matter of tea was Tee angeht, da haben die Briten die Nase vornit's simply a \matter of following the recipe/learning the rules man muss einfach nur das Rezept befolgen/die Regeln erlernenas a \matter of course selbstverständlicha \matter of fact eine Tatsacheas a \matter of fact (by the way) übrigens, im Übrigen; (expressing agreement or disagreement) in der Tathave you got his address? — as a \matter of fact, I have hast du seine Adresse? — ja, die hab ich tatsächlichI suppose you're leaving soon? — no, as a \matter of fact, I'll be staying for another two weeks ich nehme an, Sie reisen bald ab? — keineswegs, in der Tat habe ich vor, noch zwei Wochen zu bleibena \matter of form eine Formsacheas a \matter of interest aus Interesse, interessehalberjust as a \matter of interest, how much did you pay for it? ich frage nur aus Interesse, aber wie viel hast du dafür bezahlt?it's a \matter of life and [or or] death es geht um Leben und Todthat's a \matter of opinion das ist Ansichtssachea \matter of principle eine Frage des Prinzipsa \matter of record eine Tatsacheit's a \matter of record that... es ist allgemein bekannt, dass...a \matter of taste eine Geschmacksfragea \matter of time eine Frage der Zeitthe subject \matter of the book das Thema des Buchesit's no laughing \matter das ist nicht zum Lachenthat's another \matter das ist etwas anderesthat's another \matter altogether [or quite another \matter] das ist [wieder] etwas völlig [o ganz] anderesto let the \matter drop etwas auf sich beruhen lassen; (in a conversation) das Thema fallenlassen5. (problem)is anything the \matter? stimmt etwas nicht?there's nothing the \matter es ist alles in Ordnungwhat's the \matter with you? was ist los mit dir?what's the \matter with asking for a pay rise? was ist so schlimm daran, um eine Gehaltserhöhung zu bitten?no \matter das macht nichts, [das ist] kein Problemno \matter, I'll go myself kein Problem, ich gehe selbstno \matter what was auch [immer] passiertwe've got to get to the airport on time, no \matter what wir müssen pünktlich zum Flughafen kommen, egal wieno \matter what/when/who... ganz gleich [o egal], was/wann/wer...no \matter what you say, I won't leave him was du auch sagst, ich werde ihn nicht verlassento pretend that nothing is the \matter so tun, als ob nichts wäre6.that's how \matters stand at the moment so sieht es im Moment aus\matters came to a head with her resignation mit ihrem Rücktritt spitzte sich die Lage dann noch zuto help \matters/make \matters worse die Lage verbessern/verschlimmernto make \matters worse, it then started to rain heavily zu allem Überfluss fing es auch noch an, in Strömen zu regnento take \matters into one's own hands die Dinge selbst in die Hand nehmenin a \matter of seconds he was by her side es dauerte nur Sekunden bis er bei ihr warit was all over in a \matter of minutes nach wenigen Minuten war alles vorbeiit's only a \matter of a few dollars es geht nur um ein paar Dollarsand then there's the little \matter of the 80 euros you owe me und dann ist da noch die Kleinigkeit von 80 Euro, die du mir schuldest8. LAW\matter of fact Tatfrage f\matter of law Rechtsfrage f10.▶ not to mince \matter kein Blatt vor den Mund nehmen▶ for that \matter eigentlichI don't like him, nor does Ann, for that \matter ich mag ihn nicht, und Ann mag ihn im Grunde auch nichtII. vi1. (be of importance) von Bedeutung seinto him, animals \matter more than human beings ihm sind Tiere wichtiger als Menschenwhat \matters now is that... worauf es jetzt ankommt, ist, dass...that's the only thing that \matters das ist das Einzige, was zähltit really \matters to me das bedeutet mir wirklich etwas, das ist wirklich wichtig für mich▪ it \matters that... es macht etwas aus, dass...▪ it doesn't \matter das ist nicht wichtigI've spilt something on the carpet — it doesn't \matter ich habe etwas auf dem Teppich verschüttet — das macht nichtswould you rather go on Wednesday or Thursday — it doesn't \matter möchten Sie lieber am Mittwoch oder am Donnerstag fahren — das ist mir egalit doesn't \matter what the guests wear es spielt keine Rolle, wie die Gäste angezogen sindit didn't \matter anything to them es war ihnen völlig egalit doesn't \matter how long your hair is as long as it's tidy es spielt keine Rolle, wie lang deine Haare sind, solange sie gepflegt sindpeople who \matter Leute von Einfluss* * *['mtə(r)]1. norganic/inorganic matter — organische/anorganische Stoffe pl
2) (particular kind) Stoff madvertising matter — Reklame f, Werbung f
3) (MED: pus) Eiter m5) (= content) Inhalt mthe main matter of his speech was... — (der) Hauptgegenstand seiner Rede war...
6) (= question, affair) Sache f, Angelegenheit f; (= topic) Thema nt, Stoff mcan I talk to you on a matter of great urgency? — kann ich Sie in einer äußerst dringenden Angelegenheit sprechen?
in the matter of... — was... (+acc) anbelangt, hinsichtlich... (+gen)
there's the matter of my expenses —
it's no great matter — das macht nichts, das ist nicht so wichtig
that's another matter altogether, that's a very different matter — das ist etwas völlig anderes
it will be no easy matter (to)... — es wird nicht einfach sein, zu...
it's a serious matter — das ist eine ernste Angelegenheit, die Sache ist ernst
7) pl Angelegenheiten plbusiness matters — geschäftliche Angelegenheiten or Dinge pl, Geschäftliche(s) nt
8)I haven't seen him for weeks, nor for that matter has anybody else —
he wants to complain about it and for that matter, so do I — er will sich darüber beschweren und ich eigentlich auch
9)a matter of — eine Frage (+gen), eine Sache von
it's a matter of form/time — das ist eine Formsache/Zeitfrage or Frage der Zeit
it's a matter of taste/opinion — das ist Geschmacks-/Ansichtssache
it's a matter of adjusting this part exactly — es geht darum, dieses Teil genau einzustellen
it's a matter of 10 miles from... —
if it's just a matter of another 10 minutes, then I'll wait — wenn es sich nur noch um 10 Minuten handelt, dann warte ich solange
it's not just a matter of increasing the money supply — es ist nicht damit getan, die Geldzufuhr zu erhöhen
it's just a matter of trying harder — man muss sich ganz einfach etwas mehr anstrengen
you should always take your passport with you as a matter of course — es sollte für Sie eine Selbstverständlichkeit sein, stets Ihren Pass bei sich zu haben
earthquakes happen as a matter of course in that part of the world — Erdbeben sind in der Gegend an der Tagesordnung
10)I've decided to leave tomorrow, no matter what — ich gehe morgen, egal was passiert
no matter how/what/when/where etc... — egal, wie/was/wann/wo etc...
no matter how you do it — wie du es auch machst, egal, wie du es machst
11)sth is the matter with sb/sth — etw ist mit jdm/etw los; (ill) etw fehlt jdm
what's the matter? — was ist (denn) los?, was ist (denn)?
what's the matter with you this morning? – nothing's the matter — was hast du denn heute Morgen? – gar nichts
what's the matter with having a little fun? — was ist denn schon dabei, wenn man ein bisschen Spaß hat?
something's the matter with the lights — mit dem Licht ist irgendetwas nicht in Ordnung
as if nothing was the matter — als ob nichts (los) wäre
2. viit doesn't matter — (es or das) macht nichts, ist schon gut
I forgot it, does it matter? – yes, it does matter —
does it matter to you if I go? — macht es dir etwas aus, wenn ich gehe?
doesn't it matter to you at all if I leave you? — macht es dir denn gar nichts aus, wenn ich dich verlasse?
why should it matter to me if people are starving? — was geht es mich an, wenn Menschen verhungern?
it doesn't matter to me what you do — es ist mir (ganz) egal, was du machst
* * *matter [ˈmætə(r)]A sorganic matter organische Substanz;b) MED Eiter mthis is an entirely different matter das ist etwas ganz anderes;a matter of convention eine Frage des Anstandes;a matter of course eine Selbstverständlichkeit;as a matter of course selbstverständlich, natürlich;a matter of discretion eine Ermessensfrage;a) eine Tatsache,as a matter of fact tatsächlich, eigentlich, ehrlich gesagt;a matter of form eine Formsache;as a matter of form der Form halber;it is a matter of life and death es geht um Leben und Tod;as a matter of principle grundsätzlich, prinzipiell;it is a matter of finishing in time es geht darum, rechtzeitig fertig zu werden;a matter of taste (eine) Geschmackssache;a matter of time eine Frage der Zeit, eine Zeitfrage;for that matter eigentlich;a) hinsichtlich (gen),4. pl (ohne Artikel) die Sache, die Dinge pl:a) die Sache schlimmer machen,b) (Redew) was die Sache noch schlimmer macht;carry matters too far es zu weit treiben;as matters stand wie die Dinge liegen, nach Lage der Dinge;matters were in a mess es war eine verfahrene Geschichte5. the matter die Schwierigkeit:what’s the matter? was ist los?, wo fehlts?;what’s the matter with it (with him)? was ist (los) damit (mit ihm)?;what’s the matter with having the occasional glass of wine? was ist (schon) dabei, wenn man ab und zu ein Glas Wein trinkt?;what’s the matter now? was ist denn jetzt schon wieder los?;there’s nothing the matter nichts ist los;no matter! es hat nichts zu sagen!, nichts von Bedeutung!;it’s no matter whether … es spielt keine Rolle, ob …;no matter what he says was er auch sagt; ganz egal, was er sagt;no matter who … gleichgültig oder ganz egal, wer …;it made no matter to him that … es machte ihm nichts aus, dass …it’s a matter of £5 es kostet 5 Pfund;in a matter of weeks in ein paar Wochen;a matter of three weeks ungefähr drei Wochen;it is only a matter of minutes till … es kann nur ein paar Minuten dauern, bis …;it was a matter of 5 minutes es dauerte nur 5 Minuten;in a matter of minutes in Minutenschnelle;in a matter of seconds in Sekundenschnelle;it’s a matter of common knowledge es ist allgemein bekanntfor zu):a matter for reflection etwas zum Nachdenken8. (Ggs äußere Form)a) Stoff m, Thema n, (behandelter) Gegenstand, Inhalt m (eines Buches etc)b) (innerer) Gehalt, Substanz f:strong in matter but weak in style inhaltlich stark, aber stilistisch schwach;matter and manner Gehalt und Gestaltmatter of Britain Bretonischer Sagenkreis (um König Arthur)for für, zu):13. TYPOa) Manuskript nB v/iit doesn’t matter es macht nichts (aus), es tut nichts;it didn’t matter to them es machte ihnen nichts aus;it hardly matters to me es macht mir nicht viel aus;it little matters es spielt kaum eine Rolle, es ist ziemlich einerlei2. MED eitern* * *1. noun1) (affair) Angelegenheit, diemoney matters — Geldangelegenheiten od. -fragen
that's another or a different matter altogether or quite another matter — das ist etwas ganz anderes
and to make matters worse... — und was die Sache noch schlimmer macht/machte,...
2) (cause, occasion)a/no matter for or of... — ein/kein Grund od. Anlass zu...
4)a matter of... — (something that amounts to) eine Frage (+ Gen.)...; eine Sache von...
it's a matter of taste/habit — das ist Geschmack- / Gewohnheitssache
[only] a matter of time — [nur noch] eine Frage der Zeit
it's just a matter of working harder — man muss sich ganz einfach [bei der Arbeit] mehr anstrengen
Do you know him? - Yes, as a matter of fact, I do — Kennst du ihn? - Ja, ich kenne ihn tatsächlich
5)what's the matter? — was ist [los]?
is something the matter? — stimmt irgendetwas nicht?; ist [irgend]was (ugs.) ?
6)7)no matter! — [das] macht nichts!
no matter how/who/what/why — etc. ganz gleich od. egal (ugs.), wie/wer/was/warum usw.
8) (material, as opposed to mind, spirit, etc.) Materie, die2. intransitive verb[in]organic/solid/vegetable matter — [an]organische/feste/pflanzliche Stoffe
what does it matter? — was macht das schon?; was macht's? (ugs.)
what matters is that... — worum es geht, ist...
doesn't matter — [das] macht nichts (ugs.)
it doesn't matter how/when — etc. es ist einerlei, wie/wann usw.
does it matter to you if...? — macht es dir etwas aus, wenn...?
the things which matter in life — [das,] worauf es im Leben ankommt
* * *n.Angelegenheit f.Gegenstand m.Grund ¨-e m.Materie -n f.Sache -n f. -
14 matter ***** mat·ter
['mætə(r)]1. n1) (substance: gen) Phys materia, sostanzaadvertising matter — pubblicità f inv
2) (content) contenuto3) (question, affair) questione f, faccendathe matter in hand — l'argomento or la faccenda in questione
and to make matters worse... — e come se non bastasse...
it's no laughing matter — è una cosa or faccenda seria
in the matter of — in fatto di, per quanto riguarda
as a matter of course — di conseguenza, come cosa naturale
as a matter of fact — per (dire) la verità, in verità
4)no matter! — non importa!do it, no matter how — non importa come, basta che tu lo faccia
no matter what he says — qualsiasi or qualunque cosa dica
no matter when — in qualunque momento, non importa quando
5)(difficulty, problem)
what's the matter? — cosa c'è (che non va)?6) (Med: pus) pus m2. viit doesn't matter — (I don't mind) non importa, non fa niente
I can't give you the money today — it doesn't matter — non ti posso dare i soldi oggi — non importa
what does it matter? — cosa importa?, che importanza ha?
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15 matter
1) предмет, объект2) вещество3) материал4) сущность, содержание5) вопрос; дело•- matter in controversy
- matter in dispute
- no matter how
- additional matter
- additional matter in a patent application
- advertising matter
- back matter
- body matter
- chief matter
- deceptive matter
- descriptive matter
- end matter
- formal matter
- infringement matter
- inventive subject matter
- license matter
- new matter
- nondisclosed subject matter
- nonobvious subject matter
- nonstatutory subject matter
- object matter
- obvious subject matter
- patent matter
- patentable subject matter
- printed matter
- scientific matter
- subject matter
- type matter
- unsupported matter -
16 advertising material
рекл. рекламный материал, рекламные средства (совокупность различных средств, предназначенных для рекламы товара: рекламные проспекты, рекламные плакаты и щиты, рекламные ролики)Syn:See:* * * -
17 рекламный материал
Русско-английский словарь по патентам и товарным знакам > рекламный материал
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18 естественное дело
Advertising: matter of course -
19 общеизвестный вопрос
Advertising: matter of common knowledgeУниверсальный русско-английский словарь > общеизвестный вопрос
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20 первоочерёдной вопрос
Advertising: matter of priorityУниверсальный русско-английский словарь > первоочерёдной вопрос
См. также в других словарях:
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising — [ad′vər tīz΄iŋ] n. 1. printed or broadcast matter that advertises; advertisements collectively 2. the business or occupation of preparing and issuing advertisements … English World dictionary
Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… … Encyclopedia of Judaism
nonmailable written, printed, and graphic matter — Matter that would be otherwise mailable that includes certain solicitations, lottery and certain advertising matter, and matter using any fictitious name, title, or address in conducting any scheme or device in violation of law. The solicitations … Glossary of postal terms
printed matter — Synonyms and related words: advance sheets, advertising matter, article, autograph, brainchild, composition, computer printout, copy, document, draft, edited version, engrossment, essay, fair copy, fiction, final draft, finished version, first… … Moby Thesaurus
reading matter — Synonyms and related words: advance sheets, advertising matter, article, autograph, brainchild, composition, computer printout, copy, document, draft, edited version, engrossment, essay, fair copy, fiction, final draft, finished version, first… … Moby Thesaurus
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
Keyword advertising — refers to any advertising that is linked to specific words or phrases. Common forms of keyword advertising are known by many other terms including pay per click (PPC) and cost per action (CPA). There are multiple variations each starting with pay … Wikipedia